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企业舆情应对——国企与民企的印象管理比较研究 经济管理类;专著 VIP

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丛书名:
杨洁   社会科学文献出版社  2020-01 出版
ISBN:978-7-5201-5746-9

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图书简介 目录 参考文献 音频 视频
本书基于中国上市公司“公司网站”中形象管理的现实数据,运用理论和实证研究、定性和定量分析的方法,分析企业防御性形象管理的概念和内涵,以形象管理 “双组件模型”中形象动机决定形象构建为理论框架,着重分析中国国有企业和民营企业对“声明”这一防御性形象管理方式偏好的差异;对否认、推诿、辩解和道歉等具体防御性形象管理种类偏好的差异;对形象构建途径的偏好差异;对间接性形象管理数目的偏好差异,以及这一系列差异产生的根本原因。最后,又从高管激励说和垄断说两个视角分析了国企和民企策略偏好差异,并对原结论进行验证。旨在分析负面报道后国企和民企形象管理行为的差异,结合国企改革特点,探索两者形象管理行为差异产生的本质原因。
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  • 摘要
  • Abstract
  • 第一章 绪论
    1. 第一节 研究背景与研究意义
    2. 第二节 研究问题的提出
    3. 第三节 研究的主要内容、思路和框架
  • 第二章 概念界定和文献综述
    1. 第一节 印象管理相关概念界定
    2. 第二节 文献综述
    3. 第三节 小结
  • 第三章 企业印象管理的概念模型
    1. 第一节 基本模型的介绍
    2. 第二节 印象动机
    3. 第三节 印象构建
    4. 第四节 国企和民企印象管理行为差异的概念模型
    5. 第五节 小结
  • 第四章 企业印象管理行为差异研究假设
    1. 第一节 国企和民企对直接性印象管理行为的偏好差异
    2. 第二节 国企和民企对间接性印象管理行为的偏好差异
    3. 第三节 小结
  • 第五章 企业印象管理差异的实证研究
    1. 第一节 样本选取和数据收集
    2. 第二节 研究变量的测度及模型选择
    3. 第三节 统计分析方法
    4. 第四节 小结
  • 第六章 企业印象管理偏好差异检验及理论解释
    1. 第一节 样本描述
    2. 第二节 直接性印象管理偏好差异的检验
    3. 第三节 间接性印象管理偏好差异的检验
    4. 第四节 稳健性检验和其他可能的理论解释
    5. 第五节 小结
  • 第七章 国企与民企印象管理差异的结果讨论
    1. 第一节 对假设检验结果的讨论
    2. 第二节 研究结果的理论贡献
    3. 第三节 研究结果的实践意义
  • 第八章 结论、创新点与未来展望
    1. 第一节 研究结论
    2. 第二节 研究的创新点
    3. 第三节 局限性及研究展望
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