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电动汽车消费行为研究:影响因素与政策响应 经济管理类;专著 VIP

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李文博 龙如银   社会科学文献出版社  2020-05 出版
ISBN:978-7-5201-6365-1

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本书以电动汽车消费行为为研究对象,综合运用心理学和行为学等多学科理论和方法,构建了电动汽车消费行为影响因素理论模型,通过问卷调查获得的数据,对各影响因素及其影响机理进行深入分析。测度了消费者对各类激励政策的了解程度,基于消费者对不同政策组合的打分情况,利用联合分析法分析了消费者对不同政策激励环节和各具体政策的偏好情况。利用宏观统计数据,建立面板数据模型分别刻画了电动汽车不限购政策、不限行政策和其他激励政策对消费者实际购买行为的影响。提出了一个全新的政策优化框架,旨在从经济激励、环境意识和心理账户三个方面调动消费者的积极性,并借助选择实验法,通过设计相应的实验情境和实验任务,模拟了各政策对消费者的影响。最后,基于上述研究结果,设计了我国电动汽车消费行为激励政策体系。
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  • 文前辅文
  • 前言
  • 第一章 绪论
    1. 第一节 研究背景
    2. 第二节 研究目的与意义
    3. 第三节 研究内容、对象和方法
    4. 第四节 主要创新点
  • 第二章 文献回顾
    1. 第一节 电动汽车及其激励政策概念界定
    2. 第二节 电动汽车消费行为及其影响因素相关研究
    3. 第三节 电动汽车激励政策相关研究
    4. 第四节 消费者对电动汽车激励政策的认知和偏好相关研究
    5. 第五节 电动汽车激励政策对消费者影响相关研究
    6. 第六节 文献述评
  • 第三章 电动汽车消费行为影响因素理论模型构建、量表开发及数据收集
    1. 第一节 相关理论模型
    2. 第二节 电动汽车消费行为的理论机制分析
    3. 第三节 电动汽车消费行为影响因素理论模型构建
    4. 第四节 量表构成与问卷设计
    5. 第五节 问卷调研与样本特征分析
    6. 第六节 问卷信度、效度及正态性检验
  • 第四章 电动汽车消费行为影响因素的模型检验及作用机理
    1. 第一节 电动汽车消费行为影响因素的基本统计量描述
    2. 第二节 电动汽车购买意愿在家庭人口特征上的差异性分析
    3. 第三节 各影响因素的相关分析与回归分析
    4. 第四节 前因变量作用于电动汽车购买意愿的路径
    5. 第五节 家庭人口特征变量作用于各影响路径的差异性
    6. 第六节 情境变量作用于购买意愿的调节回归
    7. 第七节 电动汽车消费行为影响因素的作用机理
  • 第五章 电动汽车激励政策文本量化和发展沿革
    1. 第一节 电动汽车激励政策文本选取
    2. 第二节 电动汽车激励政策文本分析维度确定
    3. 第三节 电动汽车激励政策文本量化统计结果
    4. 第四节 我国电动汽车激励政策回顾
  • 第六章 电动汽车激励政策的消费者心理响应
    1. 第一节 问卷设计
    2. 第二节 数据来源和样本特征
    3. 第三节 消费者对电动汽车激励政策的认知
    4. 第四节 消费者对电动汽车激励政策的偏好
  • 第七章 电动汽车激励政策的消费者行为响应
    1. 第一节 变量选取和数据来源
    2. 第二节 面板数据模型及其一般性检验介绍
    3. 第三节 不限购政策对消费者电动汽车购买行为的影响
    4. 第四节 不限行政策对消费者电动汽车购买行为的影响
    5. 第五节 其他激励政策对消费者电动汽车购买行为的影响
  • 第八章 电动汽车激励政策体系优化设计和实验模拟
    1. 第一节 电动汽车激励政策体系优化设计
    2. 第二节 选择实验法和离散选择模型
    3. 第三节 实验情境设置
    4. 第四节 实验属性和属性水平设置
    5. 第五节 实验方案设计
    6. 第六节 数据来源和样本特征
    7. 第七节 实验结果
  • 第九章 研究结论、政策建议与研究展望
    1. 第一节 主要研究结论
    2. 第二节 政策建议
    3. 第三节 研究不足与展望
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