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跨国企业国际化进程中的战略调整 经济管理类;专著;企业管理

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高璆崚   社会科学文献出版社  2020-10 出版
ISBN:978-7-5201-7327-8

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随着新兴市场企业跨国公司和传统跨国公司国际化的不断发展,跨国公司所处的经营环境所显示出的动态性、不确定性、复杂性和模糊性特征,要求处在其中的跨国企业具备足够的战略灵活性。基于此,本书对新兴市场企业国际化战略调整机制和传统跨国公司战略调整机制进行了研究。本书对跨国企业国际化理论、国际化战略管理的研究有较大的理论贡献,也为国际商务领域和新兴市场的研究搭建了桥梁。同时,本书也有很好的实践指导价值。
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  • 第一章 引言
    1. 第一节 跨国企业国际化战略调整的背景介绍
    2. 第二节 现有国际化研究的梳理
    3. 第三节 本书的研究方法
    4. 第四节 本书章节安排
  • 第二章 理论基础与文献综述
    1. 第一节 新兴市场中跨国企业的资源获取与战略调整
    2. 第二节 新兴市场中跨国企业的高管层激励与战略调整
    3. 第三节 跨国企业的海外撤资与战略调整
    4. 第四节 本章小结
  • 第三章 新兴市场服务业跨国企业国际化进程中战略调整的案例研究
    1. 第一节 案例研究问题的提出
    2. 第二节 数据收集
    3. 第三节 数据编码
    4. 第四节 孵化器战略调整应对国际化挑战的案例分析
    5. 第五节 本章小结
  • 第四章 新兴市场制造业跨国企业国际化进程中战略调整的实证研究
    1. 第一节 假设的提出
    2. 第二节 研究方法
    3. 第三节 数据分析、假设检验与结果分析
    4. 第四节 本章小结
  • 第五章 发达国家跨国企业国际化进程中战略调整的配置研究
    1. 第一节 “战略三角”理论框架中的配置观
    2. 第二节 配置观的研究方法
    3. 第三节 数据分析结果
    4. 第四节 配置观下的情境方案
    5. 第五节 配置观下的情境方案讨论
    6. 第六节 本章小结
  • 第六章 研究结论与展望
    1. 第一节 研究结论及讨论
    2. 第二节 理论贡献与管理启示
    3. 第三节 研究局限与未来研究展望
  • 致谢
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