图书详情
ISBN:978-7-5097-5113-8总页码:404
字数: 406千字装帧:平装
内容简介
作者将所获得的大量一手数据进行汇总、整理和分析,结合了相关产业部门的数据进行比对印证,从而对中国纪录片产业的发展提出了相应的观点。本书展示了不同行业、不同区域纪录片产业的年度发展动态,针对个案进行了剖析,并对当前行业中流通平台和行业组织进行了梳理;同时,附录中的“大事记”对2012年纪录片领域所发生的大事进行了集纳与整理,注重对产业方面信息的筛选。
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图书摘要
《中国纪录片发展报告(2013)》是中国纪录片研究中心(China Documentary Research Center ,CDRC)推出的针对纪录片领域的年度发展报告。本书内容基于2006年以来CDRC就相关前沿问题所展开的持续七年的系列调研工作,以国家高度、学术品格、学院立场、中国风格为导向,整合了国内外纪录片学界与业界专家的观点和论述。在皮书撰写过程中,CDRC对全国纪录片领域的生产、传播机构进行了全面调查,并通过设立中心研究课题,采取与国家新闻出版广电总局宣传管理司、国新办三局、文化部对外联络局、中央电视台、中国国际电视总公司、中央新科影视集团、央视-索福瑞等相关机构合作研究等方式,重点针对中央电视台、各省级频道、各专业频道、纪录片院线传播、新媒体纪录片发展、民间纪录片现状等领域进行专题研究。课题组将所获得的大量第一手数据进行汇总、整理和分析,并与相关部门的权威数据进行对比印证,全面把握中国纪录片发展现状,同时预测了纪录片产业发展的走向。
本书“总报告”“宏观视野”等栏目,注重行业形势评估、问题分析、发展预测;“行业报告”“国际产业研究”“学术观点”“纪录片与新媒体”“个案研究”等栏目侧重展示不同行业、不同区域、不同国家纪录片产业的发展动态并进行个案剖析。此外,“大事记”是对2012年纪录片领域所发生的重大事件的集纳与整理,同时侧重于产业信息方面的筛选。
本书的“总报告”结合CDRC
2012年相关调查数据,延续了每年的业态调查;在产业描述板块,从产业态势、产业环境、国际营销、资本市场几个方面对产业进行了直观的描述和把握;在深度分析——“势论”部分,以“起势”“蓄势”“破势”“瞻势”勾勒出2012年中国纪录片产业化进程的深层脉络,对产业态势进行了深入的透视分析,对产业走势进行了深度的前瞻性思考。
2012年中国纪录片发展的突出特点是全面转向产业化实践:“舌尖现象”诱发纪录片迈入“公众时代”;生产、制作、传播、营销等领域有较大增长;政策思考点从行政指导转向实质性的产业引导;产业环境持续改善;国际营销谋求突破;资本市场开始试水。诸多现象,直指纪录片从行业向产业的全面蜕变。
CDRC认为,在产业环境不完善、产业链条不成熟时,对纪录片的产业化前瞻需要把握的关键点是:产业运行层面,集约是路径;产业内生层面,制度是关键;产业布局层面,多元是趋势。
Annual Report on the
Development of Chinese Documentary (2013) is an annual report on the
development in the documentary field, released by China Documentary Research
Center (CDRC). This book, based on the series of research works concerning the
frontier issues done by CDRC since 2006, taking national level, academic
integrity, institute position and Chinese style as guiding, integrates the
views and statements of domestic and foreign experts in the documentary
academia and industry into one. During the writing process of the book, CDRC
conducted a full investigation on the production and distribution organizations
in the national documentary field, and
carries monographic study on China Central Television(CCTV), provincial channels, specialized channels, documentary theater
chain distribution, the development of Chinas documentary in the field of
new media, the status quo of Chinese folk documentary, and other areas, through
establishing CDRC research Programs, cooperating with SARFT, 3rd Bureau of the
State Council Information Office, Bureau for External Cultural Relations of the
Ministry of Culture, CCTV, China International Television Corporation, China
Central Newsreels Corporation, CNDFILM, CSM and other related institutions. The
Research team summarizes, collects and analyzes the large number of the firsthand data, compares and
verifies the authoritative data of relevant departments. It not only fully
grasps the current situation of Chinese documentaries, but also forecasts the
development direction of documentary industry.
The book includes “General
Report”, “Broad Vision” etc, which pays more attention to the evaluation of
industry situation, the analysis of problems, the prediction of future
development; the section of “Industry Report”, “International Industrial
Research”, “Academic Views”, “Documentary and New Media”, “Case Study” and
other columns emphasis on presenting the developing dynamics and case analysis
of documentary industry of different industries, areas and countries. In
addition, the “Big Events” concludes and summarizes the big events that
happened in the documentary field in 2012, and it also stresses on screening
the industry information.
The “General Report” of the
book combines the related survey data of CDRC in 2012, and continues the annual
commercial activities surveys; in the section of “Industry Description”, it
conducts a visual description and grasp from industrial trend, industrial
environment, international marketing, capital markets and several other
aspects; in the section of indepth analysis“Potential Theory”, it draws
the outline of the industrialization process of Chinese documentaries in 2012
through “Commencing Potential”, “Saving Potential”, “Breaking Potential” and “Viewing Potential”. It not only deeply
analyzes the industry status, but also conducts a deeply forwardlooking thinking on the
industry trend.
The outstanding feature of
Chinese documentary development in 2012 is focusing on the industrialization
practice entirely: A Bite of China phenomenon induces the documentary to step
into a “Public Era”; larger growth occurs in the production, manufacturing,
distribution, marketing, and other areas; policy thinking points steer into the
substantial industry guidance from administrative guidance; industrial
environment is continuously improving; international marketing seeks for
breakthroughs; and capital market tries to start up. All these phenomena
indicate the development of Chinese documentary has begun a comprehensive
transformation from trade to industry.
CDRC thinks when industrial
environment is not perfect and industry chain is not mature, the key points to
grasp for the preview of the documentary industrialization are as follows: at
the industrial operation level, intensivism is a path; at the industrial
endogenetic level, system is the key point; and at the industrial layout level,
pluralism is a trend.
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