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共享经济及其商业模式 经济管理类;专著 VIP

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丛书名:
董晓松 尧军文 陈运娟 徐志 罗浩   社会科学文献出版社  2018-12 出版
ISBN:978-7-5201-3994-6
关键词: 研究 商业模式

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共享经济虽非新事物,但随着数字技术的迅猛发展和消费观念的巨大转变,共享经济在过去十年快速成长,成就了许多独角兽企业。在这样的热潮下,有两个问题值得冷思考:一是真正的共享经济是什么?二是真正符合共享经济原理的商业模式有哪些?厘清这两个问题既有助于新进入者学习,也有助于规制规则的建立。本书从这两个问题入手,梳理共享经济的概念,并对其商业模式进行全方位探讨,对未来共享经济发展进行前瞻性预测。
[展开]
  • 文前辅文
  • 前言
  • 第一章 共享经济的概念
    1. 第一节 共享经济的概念提出
    2. 第二节 共享经济的特征
    3. 第三节 共享经济实现爆发式发展的催生因素
    4. 第四节 共享经济的演进
  • 第二章 共享经济与商业模式
    1. 第一节 共享经济商业模式理念与结构
    2. 第二节 共享经济商业模式的运行
    3. 第三节 共享经济商业模式的领域
    4. 第四节 共享经济商业模式的比较优势
    5. 第五节 共享经济商业模式的隐忧
    6. 第六节 共享经济商业模式的未来
  • 第三章 共享经济的盈利模式
    1. 第一节 共享经济盈利模式的基本理念
    2. 第二节 共享经济盈利模式的形式
    3. 第三节 共享经济盈利模式的前景
  • 第四章 共享经济的消费行为
    1. 第一节 共享经济中消费行为动机
    2. 第二节 共享经济中消费行为决策
    3. 第三节 共享经济的消费特点
    4. 第四节 共享经济消费行为分析对经营企业的启示
    5. 第五节 总结评价
  • 第五章 共享经济与数字技术
    1. 第一节 现代数字技术发展背景下的共享经济的发展
    2. 第二节 现代数字技术背景下共享经济的不足及建议
    3. 第三节 对现代数字技术背景下共享经济未来的展望
  • 第六章 共享经济与传统经济
    1. 第一节 从独享经济到共享经济
    2. 第二节 共享经济对传统经济的冲击
    3. 第三节 共享经济与传统经济的融合
  • 第七章 共享经济与商业创新
    1. 第一节 共享经济时代的商业创新
    2. 第二节 共享经济与商业技术创新
    3. 第三节 共享经济与商业组织创新
    4. 第四节 共享经济产品创新
    5. 第五节 共享经济与商业营销创新
    6. 第六节 小结
  • 第八章 共享经济对中国社会的影响
  • 第九章 共享经济与可持续发展
    1. 第一节 共享经济自身的可持续发展
    2. 第二节 共享经济促进可持续发展
  • 后记
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