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权衡的艺术 经济管理类;专著;工业经济学 VIP

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丛书名:
李娟   社会科学文献出版社  2019-05 出版
ISBN:978-7-5201-4381-3

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本书探讨企业运营管理中的供需匹配决策。在提供服务和制造产品的过程中,企业运营管理决策者的目标是最小化成本,或最大化收益;权衡的是企业收益与消费者购买产品所得净效用、企业需求预测的全面与精准、所承担的风险与获得的收益、所支付的库存持有成本与生产准备成本、与供应链成员间的协调与冲突、动态定价与产能分配,及提高与拉低供应量或需求量;均衡结果是产品或服务的供应量与市场需求量的供需动态匹配。
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  • 文前辅文
  • 他序(一)
  • 他序(二)
  • 自序
  • 摘要
  • Abstract
  • 思维导图
  • 第一章 洞察消费者效用
    1. 1.1 消费的经济划算
    2. 1.2 消费的感觉划算
    3. 1.3 消费的不纠结
    4. 1.4 消费的放心
    5. 1.5 消费的仁心
    6. 1.6 消费的社交属性
  • 第二章 需求管理
    1. 2.1 因果预测模型构建
    2. 2.2 因果预测模型质量的评判
    3. 2.3 时间序列需求预测
    4. 2.4 需求预测与满足
    5. 2.5 运营方式影响需求
  • 第三章 备货管理
    1. 3.1 报童备货:最优决策
    2. 3.2 报童备货:鲁棒优化决策
    3. 3.3 报童备货:行为决策
    4. 3.4 集中化备货对冲需求风险
    5. 3.5 调整价格对冲需求风险
    6. 3.6 概率型售卖产品:调整市场份额
  • 第四章 生产管理
    1. 4.1 生产管理:成本构成
    2. 4.2 需求确定时的生产策略
    3. 4.3 需求不确定时的生产策略
    4. 4.4 生产管理:降低生产准备成本
    5. 4.5 JIT生产系统的支持手段
  • 第五章 供应链管理
    1. 5.1 不确定性引发冲突
    2. 5.2 风险共担、收入共享
    3. 5.3 协调冲突:信任与公平视角
    4. 5.4 采购策略中的冲突
    5. 5.5 双重加价引发冲突
    6. 5.6 渠道结构协调冲突
  • 第六章 供需匹配管理
    1. 6.1 动态调价售卖机票
    2. 6.2 柔性化管理机票供应量
    3. 6.3 共享单车的空间布局
    4. 6.4 共享单车模式的盈利点
    5. 6.5 网约车系统丛林生态
    6. 6.6 撮合司机与出行者“在一起”
  • 致谢
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