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互联网竞争逻辑与反垄断政策:纷争与出路 经济管理类;中国;经济法学;专著

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方燕   社会科学文献出版社  2020-10 出版
ISBN:978-7-5201-6452-8

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本书从产业组织理论角度探究了互联网竞争逻辑和反垄断政策问题。始于现有智慧和竞争制度设计在互联网情景下的适用性及其政策态度争论,分层系统阐述了互联网数字经济的竞争逻辑和反垄断政策的纷争,给出富有针对性的解决方案和启示。从公平竞争审查、竞争中立倡导和反不正当竞争三方面给出确保竞争政策基础地位的制度保障。本书通俗易懂,分析全面深刻,为研究人员、研究机构和广大读者深刻正确地认识和解读互联网数字经济领域的经济现象提供参考。
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  • 国家社科基金后期资助项目出版说明
  • 自序
  • 第一章 导论
    1. 第一节 互联网数字变革趋势
    2. 第二节 互联网领域的产业政策与竞争政策
    3. 第三节 本书主要议题和内容框架
  • 第二章 开篇:两个亟待解答的基本问题
    1. 第一节 现行监管体系能否应对互联网新挑战?
    2. 第二节 如何认识互联网企业的商业行为?
  • 第三章 互联网经济的本质特征及其竞争寓意
    1. 第一节 互联网变革下竞争态势争论概述
    2. 第二节 主导地位更迭快,组合研发和增量创新频繁
    3. 第三节 进出壁垒低、竞争跨界性和市场边界模糊化
    4. 第四节 为市场竞争重于在市场竞争
    5. 第五节 固定成本高和边际成本极低并存
    6. 第六节 内容获取方式演变与反垄断执法复杂化初探
    7. 第七节 小结:互联网经济技术特征的竞争寓意
  • 第四章 互联网服务、多层竞争逻辑和反垄断政策取向:初步探讨
    1. 第一节 产品服务视角下的互联网竞争态势概述
    2. 第二节 作为创新品的互联网服务激化动态竞争和恶化福利效应定性
    3. 第三节 新信息技术变革催化竞争:成本降低和市场拓展
    4. 第四节 作为耐用品的互联网服务诱发自我跨期竞争
    5. 第五节 作为系统产品的互联网服务诱发横向跨界竞争
    6. 第六节 小结:竞争多重性意味着什么?
  • 第五章 互联网、平台经济理论和反垄断解读
    1. 第一节 数字平台时代及其经济理论概述
    2. 第二节 双边平台界定:价格结构非中性vs交叉网络外部性
    3. 第三节 互联网数字平台的若干基本维度
    4. 第四节 平台经济学vs传统经济学:前提假定和分析框架
    5. 第五节 网络效应、平台竞争策略和反垄断启示
    6. 第六节 小结:互联网数字平台有何独特性?
  • 第六章 互联网反垄断易犯的认识误区和争议初探
    1. 第一节 对技术动态市场套用传统反垄断框架易犯的错误
    2. 第二节 用单边逻辑分析多边平台市场易犯的错误
    3. 第三节 互联网领域常见争议剖析
    4. 第四节 市场集中化的助推剂与刹车器:网络效应推高进入壁垒和稳固市场地位
    5. 第五节 小结:传统智慧易犯错之根源探究
  • 第七章 互联网反垄断:目标诉求、理念演变与共识出路
    1. 第一节 互联网反垄断执法的目标、范式和困境解析
    2. 第二节 新形势下反垄断经济理念演变:欧盟模式vs美国模式
    3. 第三节 研发创新性、市场多边性与互联网反垄断困境
    4. 第四节 互联网领域反垄断的基本共识和潜在思路
    5. 第五节 小结:我们知道的和未知的
  • 第八章 总结、建议与探索
    1. 第一节 总结与建议
    2. 第二节 深度探索Ⅰ:我们站在哪里?
    3. 第三节 深度探索Ⅱ:我们应站在哪里?
    4. 第四节 合规性初探:公平竞争审查、竞争中立和反不正当竞争
    5. 第五节 针对互联网反垄断和竞争执法的五点看法
  • 后记
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