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章节

B型企业运动如何推动向利益相关者资本主义转型

摘要

新冠疫情带来的经济衰退和失业暴露了股东资本主义经济的重大缺陷。在当今主要经济体普遍接受的意识形态中，企业的目标主要是获取利润。本文解释了什么是利益相关者以及为什么他们对业务运营很重要，重点关注了采用利益相关者治理、重视报告透明度、对管理实践和进展进行经常性评估，以及对其影响进行第三方独立审查的B型企业运动，阐述了B型企业运动开发的工具和流程如何使企业真正实施利益相关者治理，并以问责制的方式实施。最后，用案例说明B型企业模式有助于公司系统地吸引广泛的利益相关者——员工、消费者、社区、供应商和投资者。

关键词

B型企业 共益企业 利益相关者资本主义

作者

孟睿思 ，博士，剑桥大学贾奇商学院Sinyi中国管理讲席教授，研究方向为社会创新和变革、中国企业的可持续发展。
庞宁婧

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B型企业运动如何推动向利益相关者资本主义转型

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章节目录

  • 一 引言
  • 二 利益相关者管理的概念及其重要性
  • 三 B型企业运动如何实现利益相关者管理
    1. （一）采用与利益相关者保持一致的治理结构
    2. （二）对利益相关者的问责制和透明度
  • 四 管理特定的利益相关者：来自B型企业的案例
    1. （一）员工
      1. 1.能够维持生活的工资和福利
      2. 2.促进工作场所的公正、公平、多样性和包容性
      3. 3.吸引和留住员工
    2. （二）消费者
      1. 1.提供高质量的产品和服务
      2. 2.真实性的重要性
      3. 3.更大的市场价值和品牌忠诚度
    3. （三）社区
      1. 1.通过包容性社会倡议促进当地社区发展
      2. 2.在当地组织运作，提高B型企业的社会参与度和影响力
      3. 3.使社区成为公司社会倡议的合作者
    4. （四）供应商
      1. 1.将高质量标准延伸至整个供应链
      2. 2.鼓励现有和潜在供应商保持透明和负责
      3. 3.提高生产力和质量，强化使命承诺
    5. （五）投资者
      1. 1.动员投资者采取行动解决更广泛的社会问题
      2. 2.在指标和透明度上保持一致
      3. 3.呼吁新的人口结构、低风险和长期可持续性
  • 五 结论

章节图片/图表

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