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  • 第一节 旅游需求转向的理论分析
    1. 一 变化周期
      1. (一)经济周期
      2. (二)季节性周期
      3. (三)特殊事件短期冲击
    2. 二 变化表现
      1. (一)心理层面
      2. (二)行为层面
    3. 三 转变机制
      1. (一)旅游者感知
      2. (二)政府引导
      3. (三)产业探索
      4. (四)企业行为
    4. 四 转变预测
      1. (一)心理预测方法
      2. (二)行为预测方法
  • 第二节 旅游需求转向的调查发现
    1. 一 调查设计
    2. 二 调查发现
      1. (一)旅游需求预期
      2. (二)旅游心理变化
      3. (三)旅游消费行为
    3. 三 重要启示
      1. (一)旅游需求多元化
      2. (二)旅游供给新要求