论文

港澳大学生冲动性与消费罪恶感的关系:决策风格的中介作用

摘要

随着我国社会发展的日益进步,有越来越多的港澳青年人选择到内地学习,进而在大学毕业后留在内地谋求发展。这些时代的变化使得我们更加关注港澳大学生的身心发展,本文主要探索在京高校港澳大学生消费罪恶感、冲动性与决策风格三者之间的关系,以及决策风格在港澳大学生消费罪恶感与冲动性之间是否存在中介效应。通过采用自编的成人消费罪恶感量表(CGSCA)、一般决策风格量表(GDMS)和Barratt冲动性量表第11版(BIS-11)等量表,对在北京五所高校就读的432名港澳大学生进行了问卷调查,并运用结构方程模型(SEM)分析三个变量之间的关系。得出以下结果:①港澳大学生冲动性、消费罪恶感和决策风格之间两两呈显著正相关,冲动性显著正向预测决策风格与消费罪恶感。②港澳大学生决策风格在冲动性和消费罪恶感之间的中介效应占总效应的57.13%。③利用偏差校正的非参数百分位Bootstrap方法进行中介效应检验,冲动性与消费罪恶感之间的中介效应95%的置信区间为0.0551~0.2146,模型的总效应为0.7019,模型的直接效应为0.2885,间接效应为0.4134,决策风格总的中介效果量为56.76%。从这些结果中不难看出,港澳大学生作为新一代青年人同样拥有着共性消费倾向,港澳大学生决策风格在冲动性和消费罪恶感之间存在显著中介效应。

作者

王臻
陈毅文 ,中国科学院行为科学重点实验室(中国科学院心理研究所),中国科学院大学心理学系副研究员,硕士生导师,主要研究方向为广告与消费心理。

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港澳大学生冲动性与消费罪恶感的关系:决策风格的中介作用

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论文目录

  • 一 引言
  • 二 研究方法
    1. (一)研究工具
      1. 1.成人消费罪恶感量表(Consumer Guilt Scale for Chinese Adult,CGSCA)
      2. 2.一般决策风格量表(GDMS)
      3. 3.Barratt冲动性量表第11版(BIS-11)
    2. (二)研究对象
    3. (三)统计方法
  • 三 研究结果
    1. (一)冲动性、决策风格与消费罪恶感之间的相关性
    2. (二)冲动性、决策风格对消费罪恶感的多元回归分析
    3. (三)冲动性、决策风格与消费罪恶感之间的结构方程模型
  • 四 结论与讨论

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