参考文献 查看全部 ↓

• Chyi, Hsiang Iris, and D. Lasorsa, “Access, Use and Preferences for Online Newspapers,” Newspaper Research Journal 20(4)(1999): 2
• Chyi, Hsiang Iris, and M. J. Yang, “Is Online News an Inferior Good? Empirically Examining the Economic Nature of Online News among Users,” Journalism and Mass Communication Quarterly 86(3)(2009):594-612.
• Chyi, Hsiang Iris, “Paying for What? How Much? And Why (Not)? Predictors of Paying Intent for Multiplatform Newspapers,” International Journal on Media Management 14 (2012): 227-250.
• Demers, David Pearce, “Relative Constancy Hypothesis, Structural Pluralism, and National Advertising Expenditures,” Journal of Media Economics 7(4)(1994):31-48.
• Dupagne, Michel, “Testing the Relative Constancy of Mass Media Expenditures in the United Kingdon,” Journal of Media Economics 7(3)(1994): 1-14.
• Dupagne, Michel, “Beyond the Principle of Relative Constancy: Determinants of Consumer Mass Media Expenditures in Belgium,” Journal of Media Economics 10(2)(1997): 3-19.
• Noh, Ghee-Young, and A. E. Grant, “Media Functionality and the Principle of Relative Constancy: An Explanation of the VCR Aberration,” Journal of Media Economics 10(3)(1997): 17-31.
• Heath, Timothy B., and G. J. Gaeth, “Theory and Method in the Study of Ad and Brand Attitudes: Toward a Systemic Model,” in Clark Eddie M., Timothy W. Brock and David W. Stewart, eds., Attention, Attitude and Affect in Response to Advertising (NJ: Lawrence Erlbaum Associates, 1994).
• Hoskins, Colin, S. McFadyen, and A. Finn, Media Economics: Applying Economics to New and Traditional Media, (Thousand Oaks, CA: Sage, 2004).
• Soyoung, Kim, and M. A. Littrell, “Predicting Souvenir Purchase Intentions.” Journal of Travel Research 38(2) (1999): 153-162.
• McCombs, Maxwell E., “Mass Media in the Marketplace,” Journalism Monograhps (5) (1972):24.
• McCombs, Maxwell E., and C. H. Eyal, “Spending on Mass Media,” Journal of Communication 31(1) (1980): 153-158.
• Stempel, Guido H., and T. Hargrove, “Mass Media Audiences in a Changing Media Environment,” Journalism and Mass Communication Quarterly 73(3)(1996): 549-558.
• Stempel, Guido H., T. Hargrove, and J. P. Bernt, “Relation of Growth of Use of the Internet to Changes in Media Use from 1995 to 1999,” Journalism and Mass Communication Quarterly 77(1)(2000): 71-79.
• Wood, William C., “Consumer Spending on the Mass Media: the Principle of Relative Constancy Reconsidered,” Journal of Communication 36(2)(1986):39-51.
• Wood, William C., and S. L. O’Hare, “Paying for the Video Revolution: Consumer Spending on the Mass Media,” Journal of Communication 41(1)(1991): 24-30.
• Yu, Guomin, Annual Report on China’s Media Development Index(China: Social Science Academic Press, 2008), pp.220-222.