章节

“第六声”国际微传播影响力和公信力研究

摘要

近年来,各大媒体着力推动创新,探寻对外传播新方式。海外社交媒体成为对外传播的新平台。借助互联网技术条件下的最新科技成果,全新的传播方式有助于潜移默化地讲好中国故事,传播中国声音。本文以上海报业集团澎湃新闻旗下英文新闻产品“第六声”(Sixth Tone)为研究对象,分析其Facebook和Twitter账号的关注度、互动情况以及新闻报道被海外媒体引用与转载情况、国际媒体评价等,以了解“第六声”的国际影响力和公信力,并对类似媒体的国际传播提出意见和建议。

作者

余碧琳

参考文献 查看全部 ↓
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“第六声”国际微传播影响力和公信力研究

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