论文

消费者的街头食品风险规避行为及其影响因素研究

摘要

消费者的街头食品风险规避行为可以有效减少食源性疾病的发生,促进食品经营者食品卫生状况的改善。本研究以计划行为理论为基础,融入知识变量,利用结构方程模型,分析消费者街头食品风险规避行为的影响机制。本研究采用分层随机抽样,对太原市的社区居民进行调查,共发放问卷540份,有效回收率为98%。结果显示,模型对街头食品风险规避行为的解释量最高可达76%。被调查者的街头食品风险规避行为水平普遍较低。知识、态度、主观规范和感知行为控制均可影响消费者的风险规避意向,且态度、知识对意向的影响最大。其中,消费者对个人卫生、用具卫生、资质认证等专业知识的了解程度最低。因此,为促进街头食品安全问题的解决,需加强相关法律法规的宣传,细化对消费者食品安全风险相关知识的科普教育,提高全民规避街头食品安全风险的积极性,最终提高全民的街头食品风险规避行为水平。

作者

毛丹卉
王媛
陆姣 ,山西医科大学管理学院讲师。
贾慧敏 ,山西医科大学管理学院博士研究生, 主要从事食品安全监督管理体制机制方面的研究。
程景民 ,山西医科大学管理学院院长。

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消费者的街头食品风险规避行为及其影响因素研究

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论文目录

  • 一 引言
  • 二 理论基础与研究假设
  • 三 研究设计
    1. (一)研究对象
    2. (二)研究工具
    3. (三)调查方法
    4. (四)统计方法
  • 四 研究结果
    1. (一)被调查者对街头食品安全有关知识的了解程度
    2. (二)被调查者对街头食品安全风险的规避行为
    3. (三)社会人口学特征中知识和规避行为的差异性
    4. (四)风险规避行为的影响机制
  • 五 研究讨论
  • 六 研究结论与建议

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