论文

网络舆情传播与我国公共政策议程设置

摘要

网络舆情传播在推动社会问题进入政策议程的过程中彰显了重要力量,这其中,哪些关键因素对政策议程的形成起了主要作用,是本文关注的核心问题。基于对我国214起舆情案例的实证分析发现:网络舆情的传播热度和网络舆情的事件特性都对政策议程的形成有显著影响。具体而言,当舆情事件所指向的公共政策可行性越高、舆情传播热度越高、政策诉求越高、有同质事件发生时,该舆情事件触发政策议程形成的概率越大。

作者

万旋傲 ,上海社会科学院新闻研究所副研究员,主要研究方向为社交媒体、政治传播、网络舆情。

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网络舆情传播与我国公共政策议程设置

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