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[美]金铨 李金铨,香港城市大学媒体与传播学系讲座教授兼系主任。

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章节目录

  • 一 前言
  • 二 美国主导性范式的陷阱
    1. (一)勒纳:《传统社会的消逝》
    2. (二)罗杰斯:创新扩散
  • 三 韦伯式的现象学研究取径
    1. (一)“意义之网”:因果与意义
    2. (二)对比两种“依赖”论述
  • 四 跨文化研究
    1. (一)牛顿的苹果:捍卫个案研究与比较研究
    2. (二)跨文化研究的普遍意义
    3. (三)“跨文化”交流的典范
  • 五 结语

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