论文

让行驶更安全:有动线的交通警告标志对驾驶员感知和行为的影响

摘要

以交通警告标志为研究对象,探讨有(vs.无)动线的交通警告标志对个人感知和行为的影响。研究设计了四个有(vs.无)动线的交通警告标志(注意落石、注意野生动物、注意货车和注意儿童标志)。实验1采用眼动实验,测试被试在包含这些标志的交通场景中的视觉行为,结果表明,有动线的警告标志能更快地获得视觉注意,并且在有动线标志的场景中,被试的视觉警觉性更高,其中标志的感知运动程度起中介作用。实验2表明有动线的交通警告标志能引起更高的感知风险,其中标志的感知运动程度起中介作用。研究结论表明,在交通警告标志设计中加入动线有利于激发驾驶员更安全的驾驶行为。

作者

李首位 ,成都农业科技职业学院,硕士,研究方向为消费者行为;
刘萍 ,四川大学博士在读,研究方向:消费者行为;
郭艳 ,四川农业大学讲师,博士,研究方向为消费者行为。
Li Shouwei
Liu Ping
Guo Yan

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让行驶更安全:有动线的交通警告标志对驾驶员感知和行为的影响

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论文目录

  • 一 引言
  • 二 文献回顾与假设推导
    1. (一)动线和感知运动
    2. (二)运动与视觉注意、视觉警觉和感知风险
  • 三 实验1:(眼动实验)交通警告标志类型(有vs.无动线),视觉注意和视觉警觉
    1. (一)刺激物选择和预实验
    2. (二)实验设计与流程
    3. (三)实验结果
    4. (四)讨论
  • 四 实验2:交通警告标志类型(有vs.无动线)与感知风险
    1. (一)刺激物选择
    2. (二)实验设计与流程
    3. (三)实验结果
    4. (四)讨论
  • 五 结论与讨论
    1. (一)研究结论
    2. (二)理论意义
    3. (三)实践意义
    4. (四)不足与展望

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