论文

虚拟社区中他人群体身份对利他行为的影响

摘要

为探究虚拟社区中利他行为的发生机制,本研究采用独裁者范式进行了两个实验。实验一检验了他人群体身份对个体利他行为的影响,实验二探讨了虚拟社区感在他人群体身份影响利他行为中的调节作用,旨在为探讨虚拟社区中他人群体身份对利他行为的影响及其机制提供实证支持。结果发现:人们对和自己属于同一虚拟社区的人表现出更高程度的利他行为;虚拟社区感在内群体对利他行为的影响表现在:高虚拟社区感的被试在内群体条件下的利他行为程度显著高于控制条件;低虚拟社区感的被试在内群体条件和控制条件下的利他行为程度无显著差异。简而言之,虚拟社区中的利他行为存在内群体偏好,且这种内群体偏好受虚拟社区感的调节。

作者

李明阳 西南大学心理学部,西南大学心理学与社会发展研究中心
吕厚超 西南大学心理学部,西南大学心理学与社会发展研究中心
黄希庭 通讯作者:黄希庭,西南大学资深教授,e-mail:xthuang@swu.edu.cn。西南大学心理学部,西南大学心理学与社会发展研究中心
Li Mingyang Faculty of Psychology,Research Center of Psychology and Social Development,Southwest University,Chongqing,400715,China
Lyu Houchao Faculty of Psychology,Research Center of Psychology and Social Development,Southwest University,Chongqing,400715,China
Huang Xiting Faculty of Psychology,Research Center of Psychology and Social Development,Southwest University,Chongqing,400715,China

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虚拟社区中他人群体身份对利他行为的影响

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