章节

2017年西方公共关系研究述评

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2017年西方公共关系研究述评

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章节目录

  • 一 公共关系史研究:思想多元与实践延伸
    1. (一)名人公关思想研究
    2. (二)国际公关发展史研究
    3. (三)经典公关案例与运动史研究
  • 二 公共关系理论研究
    1. (一)全球公关:文化要素与公共外交
    2. (二)危机公关:理论生长与策略实践
    3. (三)关系管理研究:差异化关系建构
    4. (四)参与研究:组织—公众互动的路径深化
  • 三 应用研究
    1. (一)职业伦理与教育研究:职业化进程
    2. (二)公共关系与媒体:共生与共建
  • 四 总结

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