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2017年西方公共关系研究述评

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作者

陈先红 ,华中科技大学“华中卓越学者”特聘教授、新闻与信息传播学院二级教授,澳门科技大学兼职教授,博士生导师。担任中国故事创意传播研究院院长(中国外文局-华中科技大学共建)、中国新闻史学会副会长、中国新闻史学会公共关系专委会创会会长;Public Relations Review年度特刊联合主编,“讲好中国故事创意传播大赛”创始人兼学术顾问。研究方向为公共关系与战略传播、中国故事国际传播、品牌传播等。已出版著作和教材20余部,发表论文百余篇,著有《公共关系学的想象》《公共关系生态论》《广告策划创意学》等,主编《中国公共关系学》(上、下)、“欧美公共关系经典丛书”等,译著《战略传播手册》等。主持教育部重大攻关课题1项、国家社科基金课题2项,中国外文局重大课题2项,其他省部级课题几十项。
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2017年西方公共关系研究述评

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章节目录

  • 一 公共关系史研究:思想多元与实践延伸
    1. (一)名人公关思想研究
    2. (二)国际公关发展史研究
    3. (三)经典公关案例与运动史研究
  • 二 公共关系理论研究
    1. (一)全球公关:文化要素与公共外交
    2. (二)危机公关:理论生长与策略实践
    3. (三)关系管理研究:差异化关系建构
    4. (四)参与研究:组织—公众互动的路径深化
  • 三 应用研究
    1. (一)职业伦理与教育研究:职业化进程
    2. (二)公共关系与媒体:共生与共建
  • 四 总结

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