摘要
平台企业及其构建的商业生态圈具有强大的生命力,但平台企业撬动生态圈中的资源和能力形成生态优势的原理尚未解释清楚。本文以京东为例,通过案例研究,从平台企业发展的不同阶段探索生态优势形成路径。研究发现,平台企业生态优势的形成是一个循序渐进的过程;不同生命周期阶段的形成路径各不相同,初创期通过捕捉获取形成安装基础优势,发展期通过集成整合形成规模集聚优势,成熟期通过创造释放形成生态创新优势,三个阶段构筑的基础共同推动生态优势的形成。研究提炼出了生态优势形成的路径模型,进一步丰富了企业优势理论,还对传统企业转型升级、平台化战略布局及商业生态圈构建具有实践指导意义。
作者
张镒 ,暨南大学管理学院博士研究生,主要研究方向为平台战略管理与技术创新。
刘人怀 ,暨南大学战略管理研究中心教授、博士生导师,中国工程院院士,主要研究方向为战略管理。
陈海权 ,暨南大学管理学院教授、博士生导师,主要研究方向为商业经济。
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