旧旧旧书 | 五个图书品牌联合返场

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旧旧旧书 | 五个图书品牌联合返场

作者：甲骨文

发布时间 2022-04-28 09:36 浏览量 83

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<img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.334375" src="https://mml.ssap.com.cn/uploadpic/20220428/953f611e57a2ccfcfe198e6b018b1074.gif" data-type="gif" data-w="640" style="height: auto !important;"/><p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">2020年12月，一篇<a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzA5NDExMjUwOA==&mid=2649972482&idx=1&sn=8ddcfee69f835110eb3f5695864a665f&chksm=88546091bf23e987b9dd5eb70516e7441db7448192f7b3323ee3d627640d90abf63f42e421ea&scene=21#wechat_redirect" textvalue="《参加了一场书的葬礼｜退货的书都去哪儿了？》" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="2">《参加了一场书的葬礼｜退货的书都去哪儿了？》</a>引来了近150条留言，对于这些即将化为纸浆的残损书，很多读者都表示痛心疾首，愿意出手“抢救”。 <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">然而，这篇“盘库编辑”自述仅揭开了出版业库存问题的冰山一角。由于图书市场的“马太效应”，除了少数头部品种，大部分书都成了首印难清的陪跑者。2020年，5%的畅销书贡献了80%以上的码洋，有196万种书没有卖出1000册，“印厂—库房—纸厂”是很多书一生的轨迹，作者、编辑、印制等人的心血结晶就此被无情虚掷。<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">我们并不想在此分析图书库存居高不下的症结所在，只有一个朴素的心愿：再给这些书一次机会。它们只是时运不济，值得遇见属于自己的读者，被温柔相待。<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">去年12月，在10家出版品牌的“众人拾柴”之下，做書线下空间终于开门迎客。首场开业活动是午夜文库的“残书快闪”，短短一周就有近700本残书被人“认领”回家，上百位读者化身正义感满满的“救书英雄”。<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <img class="rich_pages wxw-img" data-cropselx1="0" data-cropselx2="546" data-cropsely1="0" data-cropsely2="410" data-galleryid="" data-ratio="0.75" data-s="300,640" src="https://mml.ssap.com.cn/uploadpic/20220428/b646d98433ec5d648be88d73246470ef.jpg" data-type="jpeg" data-w="1080" style=""/><p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;text-align: center;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">“午夜文库残书快闪”现场活动图 <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">这次活动也让做書坚定了书店的使命——让更多出版方的库存好书重见天日，让更多的读者不用顾虑价格尽情淘宝。<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">午夜文库之后，文景、后浪漫、甲骨文、乐府文化的快闪店相继开业，胡同深处的做書书店成了一场不落幕的“流动书市”，一个在爱书人中口口相传的“秘密基地”。<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <section style="text-align: center;margin-bottom: 0em;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="1.3324074074074075" data-s="300,640" src="https://mml.ssap.com.cn/uploadpic/20220428/a82ac46d55289e207e59566095f2ce9a.jpg" data-type="jpeg" data-w="1080" style="height: auto !important;"/></section><p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;text-align: center;">文景快闪 <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.75" data-s="300,640" src="https://mml.ssap.com.cn/uploadpic/20220428/a18753b6d075f6725e30bd991db390f4.jpg" data-type="jpeg" data-w="1080" style="height: auto !important;"/><p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;text-align: center;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">后浪漫快闪<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;text-align: center;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.74921875" data-s="300,640" src="https://mml.ssap.com.cn/uploadpic/20220428/133b30581ba9c50a80136956f3cc5a4c.jpg" data-type="jpeg" data-w="1280" style="height: auto !important;"/><p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;text-align: center;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">甲骨文快闪<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <section><section style="display: inline-block;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-ratio="0.7497062087059021" src="https://mml.ssap.com.cn/uploadpic/20220428/66b81b28d1e2677e60d7e289a3ce163e.jpg" data-type="jpeg" data-w="1702"/></section></section><p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;text-align: center;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">乐府快闪<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">然而，由于面积有限，哪怕做書周周“上新”，对于积累数年的库存书来说也只是“杯水车薪”。以做書微薄之力，要想撬动这座历史遗留的“大山”，终究心有余而力不足。<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">THE NEW更新场，让我们看到了做書书店未来新的可能性。这个2021年春季开业的“青年潮流文化发声地”引进的80%都是潮牌首店，比如备受年轻人追捧的STUDIOUS和HARMAY。「新」风作浪艺文季、北京城市建筑双年展、 “UNFINISHED 未完成”潮流节……自开业以来，这里的文艺活动从未间断，时时更新。<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">潮流地标与库存旧书，两者之间有一种奇异的“反差感”。这样一个新锐品牌落地之处，不正是开出“图书奥特莱斯”首店的绝佳场所？市场上的书店千千万万，形态各异，但主打“微瑕书”概念的只此一家。从出版方仓库直通潮流商圈，让线下书店的折扣低过网上书店，帮助经典旧书重获新生，每一点都足以激动人心。<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">如果未来有机会开出更多门店，打通现有图书销售渠道之外的“第二通路”，出版业的库存难题或将不再无解。<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;">做書（西单店）开业在即，曾与做書合作快闪的五大品牌——午夜文库、文景、后浪漫、甲骨文、乐府文化将联合返场，新品盲盒同步发售，全场图书低至4.5折。未来，将会有更多图书品牌入驻，与我们一起将“救（旧）书大作战”进行到底！<p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <section style="text-align: center;margin-bottom: 0em;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="1.5002939447383892" data-s="300,640" src="https://mml.ssap.com.cn/uploadpic/20220428/3cdad7a3e45e22916e9bfead93a2ba75.png" data-type="png" data-w="1701" style="width: 453px;height: auto !important;"/></section><p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;text-align: center;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <p style="outline: 0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 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0px;max-width: 100%;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;margin: 0em 16px;line-height: 1.6em;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <section style="margin-left: 16px;margin-right: 16px;text-align: center;">点击图片购买</section><section style="margin-left: 16px;margin-right: 16px;text-align: center;">👆👆👆</section><section style="margin-left: 16px;margin-right: 16px;"> </section><section style="margin-left: 16px;margin-right: 16px;"> </section>北新桥店北京市东城区后永康胡同16号营业时间：10:00-19:00 西单店北京市西城区西单北大街180号THE NEW更新场B207营业时间：10:00-22:00 <section style="margin-left: 16px;margin-right: 16px;"> </section><section style="text-align: left; margin-left: 16px; margin-right: 16px;">👇 点击「阅读原文」购买盲袋 </section>

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