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敢于不同:商业巨头白手起家的秘诀 VIP

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丛书名:思想会
[德]雷纳·齐特尔曼(Rainer Zitelmann) 著;邬明晶 张宇 译  社会科学文献出版社  2019-09 出版
ISBN:978-7-5201-5067-5
关键词: 成功心理 通俗读物

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美国著名作家弗朗西斯·斯科特·菲茨杰拉德曾说:“有钱人和你我不同”,他的朋友海明威则回答:“是的,他们比较有钱。”只是这样吗?本书作者齐特尔曼博士对此并不认同。他在书中提到许多成功者的真实故事,例如,苹果公司的乔布斯、股神巴菲特、独立女神香奈儿、好莱坞巨星阿诺德·施瓦辛格等。这些故事要强调的是:财富绝不是有钱人和其他人的唯一区别。《敢于不同》是基于作者对50位精英人物的访谈写成,旨在回答一个问题:为什么有些人一生中能够取得比其他人大得多的成就。本书带领读者回顾了过去150年的文化和商业历史,从淘金时代的加州到战时的柏林和现代硅谷,从沃尔特·迪士尼到阿尔瓦立德王子,从洛克菲勒到奥马哈的巴菲特……本书要呈现的是成功人士的与众不同之处:对目标百分之百专注,视问题为契机而非绊脚石,愈挫愈勇,信心昂扬,以诚实赢得他人的信任和尊敬等。
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