章节

俄罗斯:发展取决于政局

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作者

维克多·姆琴科 (Victor Timchenko)博士,俄罗斯赫尔岑国立师范大学经济与管理系副教授。先后担任俄罗斯赫尔岑国立师范大学年度国际运动会管理组织委员会经理、圣彼得堡体育产业发展委员会委员,2015年起担任人类发展动力学国际期刊《体育交流》编委会成员。

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俄罗斯:发展取决于政局

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章节目录

  • 一 近代俄罗斯体育产业的历史及发展阶段
    1. (一)早期
    2. (二)形成期
    3. (三)苏联时期
    4. (四)现代时期
    5. (五)后现代时期
  • 二 俄罗斯体育产业发展纲要
    1. (一)俄罗斯体育产业法律法规
    2. (二)俄罗斯体育产业管理体制
    3. (三)联邦计划
      1. 1.主要内容
      2. 2.计划目标
  • 三 俄罗斯体育用品和体育服务业市场
    1. (一)体育用品业
    2. (二)职业运动员市场
    3. (三)俄罗斯体育联盟及体育俱乐部的商业活动
    4. (四)世界体育赛事的影响
  • 四 2014年索契冬奥会及残奥会回顾
  • 五 发展及进步趋势
    1. 1.增加联邦财政支持
    2. 2.加大国内企业对体育项目的投资
    3. 3.外国公司的投资和赞助减少
    4. 4.国内公司的体育赞助保持平稳
    5. 5.体育设施建设产业快速增长
    6. 6.体育产业企业成长
    7. 7.体育管理职业化
    8. 8.体育用品零售
    9. 9.运动食品分销及零售
    10. 10.健身俱乐部或运动综合馆
    11. 11.体育高科技
  • 六 俄罗斯体育产业发展的问题

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