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Classification and Distribution of Engagement in ADs

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Classification and Distribution of Engagement in ADs

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章节目录

  • 4.1 Classifications of engagement
    1. 4.1.1 Martin & White’s classification
    2. 4.1.2 Wang’s classification
  • 4.2 Lexicogrammatical realizations of engagement in ADs
    1. 4.2.1 Identification of engagement devices in this corpus
    2. 4.2.2 Lexicogrammatical realizations of engagement in this corpus
  • 4.3 Distributions of engagement devices in ADs
    1. 4.3.1 The frequencies of engagement devices in ADs
    2. 4.3.2 The distribution of dialogic contraction of engagement in ADs
    3. 4.3.3 The distribution of dialogic expansion of engagement in ADs
    4. 4.3.4 The similar distribution of engagement in ADs
    5. 4.3.5 The causes of the different distributions of engagement in ADs
      1. 4.3.5.1 The causes of difference in dialogic expansion
      2. 4.3.5.2 The causes of different patterns of endorsement in ADs
  • 4.4 Summary

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