章节
Classification and Distribution of Engagement in ADs
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章节目录
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4.1 Classifications of engagement
- 4.1.1 Martin & White’s classification
- 4.1.2 Wang’s classification
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4.2 Lexicogrammatical realizations of engagement in ADs
- 4.2.1 Identification of engagement devices in this corpus
- 4.2.2 Lexicogrammatical realizations of engagement in this corpus
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4.3 Distributions of engagement devices in ADs
- 4.3.1 The frequencies of engagement devices in ADs
- 4.3.2 The distribution of dialogic contraction of engagement in ADs
- 4.3.3 The distribution of dialogic expansion of engagement in ADs
- 4.3.4 The similar distribution of engagement in ADs
- 4.3.5 The causes of the different distributions of engagement in ADs
- 4.3.5.1 The causes of difference in dialogic expansion
- 4.3.5.2 The causes of different patterns of endorsement in ADs
- 4.4 Summary
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Classification and Distribution of Engagement in ADs
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