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The Rise of Small-Circle Social Media and Advertising: The Case of WeChat
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章节
Case B: WeChat Official Account of E-magazine
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章节目录
- 6.1 The Background of the E-magazine and Its Department of New Media
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6.2 The Working Procedures of Case B
- 6.2.1 Briefing by the manager
- 6.2.2 Working out content
- 6.2.3 Internal discussion
- 6.2.4 Emergent change
- 6.2.5 Content pushing
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6.3 The Activity System of Case B
- 6.3.1 Subject
- 6.3.2 Community
- 6.3.3 Object
- 6.3.4 Tool
- 6.3.5 Rules
- 6.3.6 Division of labour
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6.4 Interaction AmongElements in the Activity System
- 6.4.1 The interaction between community and rule in “content design”
- 6.4.2 Interaction between community and object in “content design”
- 6.4.3 The interaction between community and rule in “creative planning”
- 6.5 Summary of Case B
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Case A: WeChat Official Account of Company A
Case B: WeChat Official Account of E-magazine
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