章节

Case B: WeChat Official Account of E-magazine

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姚琦 ,现任重庆工商大学网络与新媒体系讲师。

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Case B: WeChat Official Account of E-magazine

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章节目录

  • 6.1 The Background of the E-magazine and Its Department of New Media
  • 6.2 The Working Procedures of Case B
    1. 6.2.1 Briefing by the manager
    2. 6.2.2 Working out content
    3. 6.2.3 Internal discussion
    4. 6.2.4 Emergent change
    5. 6.2.5 Content pushing
  • 6.3 The Activity System of Case B
    1. 6.3.1 Subject
    2. 6.3.2 Community
    3. 6.3.3 Object
    4. 6.3.4 Tool
    5. 6.3.5 Rules
    6. 6.3.6 Division of labour
  • 6.4 Interaction AmongElements in the Activity System
    1. 6.4.1 The interaction between community and rule in “content design”
    2. 6.4.2 Interaction between community and object in “content design”
    3. 6.4.3 The interaction between community and rule in “creative planning”
  • 6.5 Summary of Case B

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