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中国广告产业集群创新的影响机制 文化传媒类;专著 VIP

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周立春   社会科学文献出版社  2018-12 出版
ISBN:978-7-5097-5973-8

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作者采取多维邻近的理论视角,或者说以多维邻近的理论作为问题研究的基本分析框架,来具体透视国家广告产业园建设中的产业集群问题。在国家广告产业园建设的研究中,其理论选择独到而切适。作者认为,广告产业园的建设为广告产业的集群发展提供了地理邻近的基础,但是地理邻近或许还只是实现产业集群发展的必要条件,却非充分条件,组织邻近与认知邻近同样是实现广告产业集群发展的重要影响机制。
[展开]
  • 文前辅文
  • 多维邻近与集群创新
  • 第1章 绪论
    1. 1.1 研究背景与意义
    2. 1.2 相关研究综述
    3. 1.3 研究的目的、思路与方法
    4. 1.4 研究框架与主要研究内容
    5. 1.5 本书可能的创新点
  • 第2章 集群创新的理论基础及理论内涵
    1. 2.1 产业集群理论的研究脉络及其理论内涵
    2. 2.2 创新理论的系统梳理及其理论内涵
    3. 2.3 集群创新的理论内涵、主体构成及主要特征
    4. 2.4 集群创新影响机制的现有分析框架及其缺陷
  • 第3章 集群创新影响机制的多维邻近性理论分析框架
    1. 3.1 邻近与创新研究的总体梳理
    2. 3.2 邻近性的内涵及其多重维度
    3. 3.3 邻近性各维度之间的交叉与区隔
    4. 3.4 适宜广告产业集群创新研究的多维邻近框架
  • 第4章 聊胜于无:地理邻近在广告产业集群创新发展中的影响机制
    1. 4.1 地理邻近的两个面向
    2. 4.2 中国广告产业集群创新发展的地理邻近图景
    3. 4.3 地理邻近对广告产业集群创新发展的影响机制
    4. 4.4 地理邻近对广告业集群创新的动态影响及作用机理
    5. 4.5 充分且必要吗?对地理邻近的反思和启示
  • 第5章 必要的协调:组织邻近在广告产业集群创新发展中的影响机制
    1. 5.1 组织邻近与集群创新的理论基础
    2. 5.2 各国家广告产业园的组织邻近关系
    3. 5.3 组织邻近对广告产业集群创新发展的影响机理
    4. 5.4 案例分析:基于组织邻近的广告产业集群创新先进经验
  • 第6章 另一种必要:认知邻近在广告产业集群创新发展中的影响机制
    1. 6.1 认知邻近与集群创新的理论探索
    2. 6.2 广告产业集群创新的认知邻近现状
    3. 6.3 案例例证:认知邻近对广告产业集群创新发展的影响机理
  • 第7章 邻近性间的交互作用及对广告产业集群创新发展的动态耦合机制
    1. 7.1 不同维度邻近性之间的互补与替代
    2. 7.2 多维邻近性对集群创新的动态影响及作用机理
  • 第8章 结论
    1. 8.1 研究发现
    2. 8.2 研究启示
    3. 8.3 不足与展望
  • 附录1 国家广告产业园集群创新调查问卷
  • 附录2 国家广告产业园集群创新访谈大纲
  • 后记
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