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理解新媒介 文化传媒类;专著;传播学 VIP

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王昀   社会科学文献出版社  2020-08 出版
ISBN:978-7-5201-6963-9

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图书简介 目录 参考文献 音频 视频
通过将风险作为探讨新媒介生态的理论视角,本书试图建立一个具有弹性的论述范畴。新媒介技术以内容生产作为基本动力,其发展和使用包含了不同参与主体所编织的公共性文化,由此塑造了线上公共领域的不确定性。新媒介资源的采用与抵抗,线上共同体的碎裂与整合,均被纳入一整套内容生产的常规化脉络。在新旧观念交织构建的行动秩序当中,新媒介既成为解释信息技术实践与社会交往命题的神话,也衍生出相互冲突的常识。公共性文化在新媒介空间的流动性、难以被整合的复杂多样性,构成了新时期社会治理的困扰与矛盾。
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  • 文前辅文
  • 摘要
  • 绪论
  • 第一章 为何将新媒介视为风险:传播公共性研究的另类架构
    1. 第一节 “不确定”的忧虑:新媒介的风险维度
    2. 第二节 新媒介作为风险的对象建立
    3. 第三节 新媒介作为风险的内容体系
    4. 第四节 新媒介作为风险的观察路径
  • 第二章 争议公共性:语境反思与新技术实践
    1. 第一节 风险社会与新媒介时代
    2. 第二节 公共领域研究的应用与批判
    3. 第三节 专业化新闻生产与新媒介风险
    4. 第四节 线上用户的内容参与与公共性风险
    5. 第五节 新媒介风险与公共性文化
  • 第三章 融合视野中的新闻生产:社交网络的媒体间互动结构
    1. 第一节 社交网络作为新闻融媒
    2. 第二节 社交网络的信息流动模式
    3. 第三节 媒体间线上互动的社会化网络探索
  • 第四章 转型语境的公关生产:内容提供者的线上专业实践
    1. 第一节 社交媒体语境的公共关系
    2. 第二节 两种专业主义:公共关系Vs.新闻生产
    3. 第三节 挑战新闻业?公共关系的社交媒体实践
  • 第五章 自媒体的可持续风险:线上用户及其社群化动力
    1. 第一节 自媒体形态的发展与争议
    2. 第二节 用户内容与社群化动力:一项微信公众号的个案考察
    3. 第三节 自媒体的专业主义实践与可持续性风险
  • 第六章 另类的娱乐生产形态:线上群体交往的文化公共性考察
    1. 第一节 为何是娱乐维度:一项政治传播的观察指标
    2. 第二节 娱乐政治与大众文化公共领域的形成
    3. 第三节 从私人社交到公共网络:以礼物交换为例的共同体逻辑
    4. 第四节 娱乐生产中的公共领域秩序
  • 第七章 新媒介的“可计算”迷思:计算导向的新闻生产
    1. 第一节 “可计算”的崛起:重思新闻业实践
    2. 第二节 以计算为导向的传播公共性图景
    3. 第三节 是耶,非耶?计算导向的公共性研究反思
  • 第八章 智能浪潮的隐忧:人工智能时代的传播内容产制反思
    1. 第一节 迈向人工智能:检视新媒介实践
    2. 第二节 人工智能时代传播学研究的四种代表性取向
    3. 第三节 人工智能与新媒介内容产制之反思
  • 第九章 新媒介风险下的公共领域反思:线上治理、现实困境与研究方法
    1. 第一节 一种治理观念的线上公共领域
    2. 第二节 线上治理的现实困境:多重公共领域之考量
    3. 第三节 数字社会公共领域探讨的方法视野
  • 第十章 结语
    1. 第一节 新媒介反思:一种破碎的公共领域范式
    2. 第二节 互联网政治研究的展望
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