论文

顾客社交媒介参与对生态产品重购意愿的影响研究

作者

谭思 ,女,湖南湘阴人,中国人民大学农业与农村发展学院博士研究生,研究方向:农产品数字营销。

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顾客社交媒介参与对生态产品重购意愿的影响研究

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论文目录

  • 一 引言
  • 二 理论背景与研究假设
    1. (一)理论背景
      1. 1.顾客社交媒介参与
      2. 2.顾客重购意愿
    2. (二)研究假设
      1. 1.顾客社交媒介参与对重购意愿的影响
      2. 2.顾客社交媒介参与对满意度的影响
      3. 3.顾客社交媒介参与对顾客认同的影响
      4. 4.满意度对重购意愿的影响
      5. 5.顾客认同对重购意愿的影响
  • 三 研究方法
    1. (一)变量测量
    2. (二)样本与数据
    3. (三)数据分析
  • 四 数据与结果分析
    1. (一)测量模型
    2. (二)结构模型
      1. 1.模型整体适配度检验
      2. 2.模型假设检验
  • 五 结论

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