论文
The Driving Effect of Environmental Responsibility on Green Consumption Behavior in China
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论文目录
- 1 Introduction
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2 Literature Review and Hypotheses
- 2.1 Green Consumption
- 2.2 Sense of Environmental Responsibility and Green Consumption
- 2.3 The Mediation Effect of Environmental Concern
- 2.4 The Moderation Effects of Price Sensitivity
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3 Methodology and Measurement
- 3.1 Data Collection and the Sample
- 3.2 Measurements of Variables
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4 Empirical Results
- 4.1 Reliability and Validity Analysis
- 4.2 Common Method Variance
- 4.3 Hypotheses Testing
- 5 Conclusions
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