论文

有机认证还是可追溯信息:南美白对虾消费者偏好的选择实验研究

摘要

虽然中国的水产品可追溯体系正在不断完善和推广,但是对于消费者而言,由于缺乏相关研究,认知能力十分有限。本文研究了有机认证与可追溯信息对消费者选择南美白对虾的影响,研究发现:消费者对于非可追溯中国有机认证南美白对虾的支付意愿显著低于可追溯中国有机认证南美白对虾;消费者在了解国家认监委和商务部关于有机和可追溯肉类产品的管理规定后,也会在一定程度上提高对可追溯中国有机认证南美白对虾的心理价位。这些发现说明,此类有关产品质量的信息的提供对消费者购买可追溯中国有机认证南美白对虾有着正向的冲击作用。

作者

韩飞 ,曲阜师范大学山东省食品安全治理政策研究中心硕士研究生。
王一琴
尹世久 ,曲阜师范大学食品安全与农业绿色发展研究中心主任、教授,主要从事食品与农产品质量安全等方面的研究。

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有机认证还是可追溯信息:南美白对虾消费者偏好的选择实验研究

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论文目录

  • 一 引言
  • 二 文献综述
  • 三 实验设计和数据
    1. (一)实验设计
    2. (二)信息处理
  • 四 模型分析
    1. (一)条件Logit模型
    2. (二)广义混合Logit模型
    3. (三)WTP空间的估计
  • 五 实证结果
    1. (一)数据搜集和描述性统计
    2. (二)条件Logit模型和广义混合Logit模型
    3. (三)对南美白对虾的支付意愿以及信息的冲击
    4. (四)信息价值
  • 六 结论

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