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中国媒体微传播国际影响力年度报告(2018) 文学与文化理论;普通研究报告;传播学;中国 VIP

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章晓英 刘滢 卢永春   社会科学文献出版社  2019-01 出版
ISBN:978-7-5201-4015-7

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图书简介 目录 参考文献 音频 视频
本书由北京外国语大学中国文化走出去协同创新中心、比较文明与人文交流高等研究院和北京外国语大学国际新闻与传播学院主持编撰。书中以中国媒体在海外社交平台的传播实践为视角,分为理论探讨篇、中央媒体篇、地方媒体篇、商业媒体篇、港澳台媒体篇五部分,全面分析中国媒体国际微传播现状及效果,总结传播经验及问题,探讨国际传播新思路。
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